One of the foremost steps to find a safe moving company involves reading reviews about movers. Unfortunately, nowadays it seems that there is a great number of fake moving company reviews. Some rogue movers go too far in order to boost significantly their overall rating. Since it’s a high competitive business, lots of relocation companies tend to even pay third party PR and marketing specialists to write fake positive reviews about their moving services. Moving smoothly with a safe moving company is a priority for everyone when relocating both locally or cross-country.
Filtering Fake Reviews on Moving Companies
As My Moving Reviews is a review platform, we see so many moving companies, their employees or marketing teams trying to manipulate the reviews. As we continue to enhance our review filter system to detect and filter fake moving reviews, when you do your research you may find many reviews of the moving companies you are considering to book. There are many review websites out there and even if filters are in place, some bad reviews may sneak through. As a customer, there are many ways to determine whether the mover reviews you are reading on a given company are legitimate or manipulated.
This time I will give you some tips how to avoid fake reviews on moving companies. My advice is to learn to read between lines. Here are some essential facts that you should bear in mind and some tips on how to avoid fake reviews online.
How to Detect Fake Moving Company Reviews
- It’s all about attitude. Skip the too positive reviews and overwhelming reviews about movers. I don’t want to be a pessimist, but there is not such thing as ‘the perfect moving company’. It’s cheap, stuff is so nice – “almost your best friends”, and of course they offer full service pack. Seriously? I mean there are loyal and experienced movers for sure, but in order to avoid fake reviews stay on the ground. There are people who would write anything for money.
- Keep in mind that the cheap moving companies are usually not the moving companies with the best service. It is another red flag if you find both of these statements in the same moving company review.
- On the other side too negative and even offensive reviews is also more likely to be a fake one. There are rogue movers who are trying to corrupt other moving companies’ reputation. There are fraud moving companies who would go too far for a 5-star rating. My recommendation is to stay away from too many negative reviews – just in case.
- Generalized reviews. While reading reviews about moving companies, be cautious about generalized reviews. Most of them say too much, but nothing essential at the end. Often these reviews turn out to be fake moving company reviews. They are just another PR instrument to increase company sales. To avoid fake movers reviews look for something particular. You will find lots of ‘great’ and ‘professional’ companies try to understand why this moving company deserves a shot. Otherwise, you risk again being disappointed. Look for details.
- Irrelevant reviews. This kind of fake moving reviews are mostly off the topic. At first sight they seem to be relevant, but at the end their only aim is to promote other moving company services. They usually post links to other movers.
- Avoid fake reviews – the language style. You read a moving company review and it sounds perfect – beyond your expectations. Think once again. If the text of the review fits perfectly to your expectations and requirements, then it is rather to be a fake moving company review. Be aware that all that PR experts know how to get you on the hook quite easily. They use lots of the meticulous phrases and flowery language. Also, most fake testimonials repeat over and over again the whole name of a particular company. Too much repetition is suspicious. This moving company review will sound more likely as an advertisement. If it sounds, then it is definitely just cheap publicity.
- Review styles and common words used can help you identify the fake reviews about moving companies from the real testimonials. If you find several similar reviews or you see the same phrases and sentences used in multiple moving company reviews, there is a great chance they are written by the same person.
- Note the date the reviews are posted. If you see a negative review and a lot of positive reviews in a matter of days after – there is another red flag. Having a lot of reviews on a given date (or a range of 2-3 days) and then not having a single review for weeks or months is really suspicious.
After Finding Fake Reviews about Movers
- Check the names of reviewers on similar moving companies’ services. How often do you move? Some review sites and moving companies’ forums require registration. Find out if this person is not moving too often.
- Fake testimonials. You should take in mind that there are companies that pay lots of money for fake testimonials. Do not trust everything you see and read. Be more careful. Fake testimonials have rather marketing approach, they sounds as an advertisement. There could be lots of positive words about the moving company, but there is s difference between a happy customer and marketing talk.
If you are unsure about the reviews you are reading, try to contact some of the reviewers. Ask them about specific details from their moving experience.
If you want to avoid fake reviews and testimonials, try to read between the lines. A moving company review must sound natural. Nothing more, nothing less. Read as many as you can. Go to multiple websites and online resources to read testimonials, complaints and consumer reports. Go to the Better Business Bureau website and read the profile of the BBB movers. There is not an easy way to know how to tell if a review is fake. Make sure you do your homework in advance to avoid moving scams. Your final evaluation will be more objective if you read more moving company reviews from different forum sites.
Posted on Jan 13, 2012; Last updated: Mar 7, 2013